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Petek

Hawkins

VP, Revenue Operations & Enablement

Pax8

Petek is a global productivity and enablement leader who bridges the gap between business strategy, and customer outcomes to drive revenue and company goals. Her focus is on implementing productivity strategy and programs at scale for the sustainable growth of multi-million global SaaS companies such as Zoom Video Communications and Melio. Some highlights of her career are programs that led to over 4000 employee onboarding and IPO support at Zoom, driving $11M ARR to $63M ARR in less than a year, and building highly effective enablement teams globally. Her GTM background and revenue motion expertise is key at driving desired customer outcomes to land, onboard, and expand. By aligning the business strategy, company OKRs to intelligently designed data-driven programs, Petek leads companies to quickly grow revenue engines with scalable and effective enablement. Her motto is: Simplify, standardize, and scale!

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09 October 2025 15:00 - 15:30

AI agent use cases and driving enablement efforts at scale for a sales organization

AI is no longer a distant promise - it’s already reshaping how sales organizations learn, adapt, and scale. In this session, you’ll hear how AI agents are being applied across sales enablement to improve training, streamline adoption, and deliver measurable ROI. We’ll explore: - Why AI is transforming enablement now, not later - Practical use cases of AI agents in a sales environment - How to demonstrate ROI and secure executive buy-in - Lessons from scaling AI-driven training across large, complex teams Walk away with a clear understanding of how to leverage AI for scalable, impactful enablement programs that empower your sellers and prove value to leadership.