09 October 2025 14:15 - 14:45
Driving GTM transformation
Big go-to-market shifts often sound great on paper, but too many fail because they don’t account for the people expected to carry them out.
In this session, Chelsea Grow, Sales Enablement & Operations leader at NetChex, will share how to drive transformation that lasts. From aligning leadership vision with the reality of frontline reps to reinforcing change through enablement, Chelsea will draw on hands-on experience to show how to make GTM strategies stick. Expect practical takeaways you can apply the next time your organisation faces a major pivot.