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Rebecca

Reyes

VP, Sales Enablement

IBM

Rebecca is the Vice President of Enablement at IBM, where she leads global programs supporting more than 33,000 sellers across all channels and industries. With a strong focus on upskilling, she extends her expertise to IBM clients, partners, and creators—helping them apply technology in practical, results-driven ways. Rebecca has played a key role in driving behavior and culture change across IBM, engaging over 380,000 employees in alignment with the company’s strategic transformation and growth initiatives. Her work has strengthened employee engagement and accelerated IBM’s ability to adapt and lead in an evolving business landscape.

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24 July 2025 13:45 - 14:15

Closing the execution gap with deal coaching

Studies show that up to 60% of deals stall or fail due to poor execution. Deal coaching bridges this gap by providing sales reps with real-time guidance and feedback to navigate complex deals successfully. In this session, you’ll learn how to implement deal coaching strategies that help sales managers identify risks early, improve deal velocity, and increase win rates. Discover practical tools and frameworks to make deal coaching a repeatable practice that drives revenue growth and aligns sales behavior with your company’s strategic goals.