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Marcos
D Rios
Global Director, Sales & Service Enablement
TTEC
Marcos is an astute, innovative, and results-oriented professional with extensive experience driving sales training, revenue growth, and continuous improvement across leading technology and travel organizations. His expertise spans cross-functional team leadership, strategic planning, long-range forecasting, talent development, and cultivating cultures of excellence. He is highly skilled in conducting needs audits, developing curriculum and content, optimizing operational efficiency, managing change, and executing succession and goal-setting strategies. Known for delivering complex, concurrent projects on time, within budget, and to specification, Marcos thrives in collaborative environments that demand cross-functional alignment and sharp prioritization. He excels at identifying knowledge gaps, designing impactful training programs, and expanding both individual and team capabilities to promote enterprise-wide growth. Marcos is a trusted thought leader who brings data-driven insights and fosters strong relationships with stakeholders and senior leadership. Through effective training, mentoring, and talent retention strategies, he builds positive, engaged, and high-performing teams that consistently drive organizational success.
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24 July 2025 08:00 - 08:45
Human-First: Elevating sales coaching in the age of AI
Did you know that while 73% of sales teams are using AI tools, only 34% of reps say they feel more connected to their buyers? In a world where automation is everywhere, the human element is becoming a competitive advantage. This session will explore how sales coaching can evolve to preserve what AI can’t replicate, empathy, intuition, and authentic connection. Walk away with practical strategies to blend AI-driven insights with human-centered coaching to build trust, drive performance, and keep relationships at the heart of the sales process.