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Jocelle

Sarenpa

Director of Sales Enablement

Avalara

Jocelle Sarenpa is the Sales Enablement Director for Field Nation, where she designs and deploys training curriculum supporting strategic programs for the revenue teams. Jocelle’s passionate about learning, human connection and communication - making sales enablement the perfect profession for her! With nearly two decades in a variety of sales roles in both B2C and B2B, across a myriad of industries, she brings a unique perspective to today’s sellers.

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24 July 2025 08:00 - 08:45

Human-First: Elevating sales coaching in the age of AI

Did you know that while 73% of sales teams are using AI tools, only 34% of reps say they feel more connected to their buyers? In a world where automation is everywhere, the human element is becoming a competitive advantage. This session will explore how sales coaching can evolve to preserve what AI can’t replicate, empathy, intuition, and authentic connection. Walk away with practical strategies to blend AI-driven insights with human-centered coaching to build trust, drive performance, and keep relationships at the heart of the sales process.