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Jocelle
Sarenpa
Director of Sales Enablement
Avalara
Jocelle Sarenpa is the Sales Enablement Director for Field Nation, where she designs and deploys training curriculum supporting strategic programs for the revenue teams. Jocelle’s passionate about learning, human connection and communication - making sales enablement the perfect profession for her! With nearly two decades in a variety of sales roles in both B2C and B2B, across a myriad of industries, she brings a unique perspective to today’s sellers.
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24 July 2025 11:15 - 12:00
Coaching the coaches: Empowering frontline sales managers to lead with confidence
Frontline managers are the linchpin of sales performance—but many were promoted for being top reps, not trained to coach others. This session explores how enablement and sales leadership can equip managers with the mindset, frameworks, and tools to become confident, consistent coaches. Learn how to build coaching capacity at scale, reduce variability, and turn managers into force multipliers for growth. Key Takeaways: - Proven frameworks for manager-level coaching enablement - How to align coaching with business outcomes and sales methodology - Tactics for making coaching a habit, not a side hustle - Tools and scorecards to support ongoing manager development