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Jessica

Ingis

Global Head of Sales Enablement - Hospitality

Amadeus

Jessica Ingis is the Global Head of Sales Enablement at Amadeus Hospitality, where she leads a team focused on equipping sales professionals with the tools, strategies, and insights they need to succeed. With over 20 years in hospitality, Jessica has consistently driven sales performance and built lasting client relationships. Her journey began at the Plaza Hotel in New York, followed by roles at Preferred Hotel Group and TravelClick, where she deepened her expertise in business travel and competitive market dynamics. At Amadeus, Jessica designs innovative enablement programs that elevate company goals through market insight, creative training, and a forward-thinking mindset. She also shares her leadership journey in her LinkedIn series, “Leading as I Learn.” Jessica believes sales enablement is about more than tools—it's about empowering people and building a legacy of excellence.

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24 July 2025 09:45 - 10:15

AI in sales enablement: A tale of two technologies

In the rapidly evolving landscape of sales enablement, the integration of artificial intelligence (AI) has become a game-changer. This session explores the distinct yet complementary roles of agentic and generative AI in transforming sales teams and driving success. Agentic AI, with its decision-making capabilities, empowers sales representatives by providing actionable insights and automating routine tasks. On the other hand, generative AI enhances creativity and innovation, generating personalized content and strategies that resonate with clients. Join us as we delve into the unique strengths of these two AI technologies, showcasing real-world applications and success stories. Discover how leveraging both agentic and generative AI can create a synergistic effect, boosting productivity, enhancing customer engagement, and ultimately, driving sales growth. This session will provide valuable insights for sales leaders looking to harness the full potential of AI to elevate their teams and achieve remarkable results.