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Jessica

Ingis

Global Head of Sales Enablement - Hospitality

Amadeus

Jessica Ingis is the Global Head of Sales Enablement at Amadeus Hospitality, where she leads a team focused on equipping sales professionals with the tools, strategies, and insights they need to succeed. With over 20 years in hospitality, Jessica has consistently driven sales performance and built lasting client relationships. Her journey began at the Plaza Hotel in New York, followed by roles at Preferred Hotel Group and TravelClick, where she deepened her expertise in business travel and competitive market dynamics. At Amadeus, Jessica designs innovative enablement programs that elevate company goals through market insight, creative training, and a forward-thinking mindset. She also shares her leadership journey in her LinkedIn series, “Leading as I Learn.” Jessica believes sales enablement is about more than tools—it's about empowering people and building a legacy of excellence.

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24 July 2025 09:00 - 09:30

Beyond scorecards: How AI is changing what great coaching looks like

For years, coaching meant behaviours observed, boxes ticked, ratings assigned, often too late to make a difference. It was the best tool available. It is no longer enough. AI can now analyse every conversation, not just the handful a manager has time to review. Patterns surface. Skill gaps get caught in real time. Feedback arrives when it actually matters. High-performing teams are already twice as likely to use AI for coaching (Salesforce) and the gap is widening. But the technology isn't the hard part. The hard part is what changes when the scorecard disappears, how coaching is defined, how managers lead, and what happens when organisations adopt AI tools without evolving the philosophy behind them. The future of sales coaching isn't a better scorecard. It's something more powerful, and more human, than that.