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Jeff

Jaworski

Founder of Google's Award-Winning Global Sales Coaching Program

Google

Jeff Jaworski is a seasoned global leadership executive, executive coach, and advisor with more than 20 years of experience spanning global advertising agencies, high-growth technology companies, startups, and over 12 years at Google. His expertise includes sales leadership, global sales enablement, leadership development, go-to-market strategy, executive coaching, and organizational effectiveness. He is a certified executive coach through the Hudson Institute of Coaching and holds an ICF Professional Certified Coach (PCC) credential. During his tenure at Google, Jeff held roles across frontline sales, sales leadership, and enablement, culminating in his role as Global Director of Enablement & Sales Coaching for the Large Customer Sales and Go-to-Market organizations. In that capacity, he led the strategy and execution of coaching and leadership development initiatives that supported thousands of sales leaders and sellers around the world. Today, Jeff is the Founder and CEO of The Shift Coaching & Consulting, where he partners with organizations to develop stronger leaders, build coaching cultures, and create scalable approaches to leadership effectiveness. Through executive coaching, leadership development programs, strategic advisory engagements, and keynote speaking, he helps leaders make the critical shifts required to drive performance, scale teams, and lead with greater impact.

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24 July 2025 11:15 - 11:45

The Leader Shift: The shift every sales leader needs to make to lead differently and build a team that scales

The instincts that build a great seller can quietly limit a sales leader. The rep who wins learns to jump in, take over, and have the answer. But give that rep a team, and those same instincts can limit the people around them. Most sales leaders never see this trap and bring those instincts into their leadership roles. Enablement has to name it for them and show them a better path forward, one where they build a team that scales. Drawing on 20 years across sales, leadership, enablement, and coaching including 12+ years at Google, where he built their award-winning global sales coaching program, Jeff Jaworski makes the case that coaching is the highest-return work a sales leader can do. Yet, most don't know how to do it effectively, and for those who do, it's often the first thing they drop under pressure. In this session, he shows sales and enablement professionals why coaching matters and how to make it stick. Attendees will leave with a sharper way to talk about coaching that resonates with revenue leaders, plus a practical model they can bring back to the leaders they support. This talk is based on Jeff’s forthcoming book, The Leader Shift (coming Fall 2026).