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Jeff
Jaworski
Former Mastery Faculty & Expert Sales Coach
Google
Jeff is a seasoned global leadership executive with over 20 years of experience in senior roles at top global ad agencies, emerging startups, and 12+ years at Google. He excels in digital marketing, sales leadership, global sales enablement, GTM strategy, and executive coaching. His credentials include certifications from the Hudson Institute and an ICF ACC-level accreditation. At Google, Jeff held roles in frontline sales, sales leadership, and most recently served as the Global Director of Enablement & Sales Coaching for the Large Customer Sales & GTM organizations, supporting thousands of managers and sellers worldwide. He now leads the Americas Strategic Partnerships organization for Cover Genius, and operates his own coaching and consulting business, THE Shift.
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24 July 2025 14:30 - 15:15
Fireside Chat: Building a successful sales enablement program
This fireside chat features sales enablement leaders discussing what it takes to build and scale a successful enablement program. The conversation covers aligning cross-functional teams, driving adoption, and measuring impact—highlighting practical strategies, key components, and lessons learned from the field. The session offers actionable insights for building programs that directly support revenue growth and long-term sales effectiveness.