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Awnya

Creque

Director of Sales Enablement

Microsoft

Awnya is a multifaceted people leader, program manager, and eDiscovery expert with deep experience in the technology sector. She brings a comprehensive background in eDiscovery and digital forensics, along with a proven track record of developing high-performing teams, managing budgets, and leading complex cross-functional initiatives. Throughout her career, Awnya has partnered with both domestic and global stakeholders to implement strategic plans that enhance productivity, strengthen legal processes, and elevate client engagement. Her ability to connect technical expertise with strong leadership and operational excellence makes her a trusted partner in driving meaningful organizational impact.

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24 July 2025 15:00 - 15:30

Panel: Leading indicators of coaching effectiveness - What to track before revenue moves

Pipelines have thinned, deals have slipped, and your best reps are quietly updating their CVs. Most organisations only find out coaching isn't working when revenue takes the hit which means they're always reacting, never anticipating. There are signals. They just aren't in your CRM dashboard. This panel digs into the behavioural, conversational, and developmental metrics that predict performance long before quota attainment tells the story. What to track, when to track it, and how to build visibility into manager effectiveness before the damage is done. Stop reacting to results. Start seeing them coming.