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Alex

Pacak

Director, Sales Enablement

SoftServe

Alex is a Director of Enablement at SoftServe, bringing over a decade of experience in sales, account management, and leadership. With a strong focus on empowering sales teams through effective training, coaching, and tools, Alex has consistently driven performance across North America. Known for developing impactful sales strategies around emerging technologies, Alex is passionate about innovation, continuous learning, and delivering customer value in dynamic environments.

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24 July 2025 08:00 - 08:45

Human-First: Elevating sales coaching in the age of AI

Did you know that while 73% of sales teams are using AI tools, only 34% of reps say they feel more connected to their buyers? In a world where automation is everywhere, the human element is becoming a competitive advantage. This session will explore how sales coaching can evolve to preserve what AI can’t replicate, empathy, intuition, and authentic connection. Walk away with practical strategies to blend AI-driven insights with human-centered coaching to build trust, drive performance, and keep relationships at the heart of the sales process.