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Michel
Tornabene
Senior Director of Global Revenue Enablement
Checkout.com
Michel leads the Global Revenue Enablement team of 12 across five regions. His team oversees new hire onboarding, product launches, GTM readiness, tech stack enablement and selection, certification programmes, competency and behavioural matrices, continuous learning, and soft skills development. Michel has designed and is delivering a custom sales methodology programme for approximately 400 learners, including a tailored leadership programme focused on performance management and improvement. Additionally, he has developed a company-wide, multi-level certification programme on Payments and Product, serving around 2,000 learners.
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09 October 2025 13:30 - 14:00
Enablement and GTM: How AI, partnership and expertise boost performance
Driving performance in go-to-market teams takes more than tools, it requires alignment, the right partnerships, and a clear view of where AI can make a real difference. In this session, Michel Tornabene, who leads the Revenue Improvement team at Checkout.com, will share his approach to building stronger GTM outcomes through a framework of partnership, AI, and human expertise. From practical lessons with the PACE framework to a candid look at how AI should (and shouldn’t) be applied, Michel will explore what it takes to elevate enablement and GTM strategy in a rapidly changing landscape.