Effective program management in Enablement is a powerful driver of sustained behaviour change and improved sales performance. In this session, we’ll focus on the essentials of program management, focussing particularly on the crucial early stages of program definition and design. By establishing clear goals and a structured approach at the outset, you’ll set your programs up for long-term success, ensuring alignment, efficiency, and measurable outcomes that executives care about. Whether you’re new to program management or refining your existing processes, this session will provide actionable insights to help drive performance from the start.