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Trafford

Judd

Senior Director, Revenue Enablement

Intenseye

With 20 years of experience supporting sales organizations in enablement, customer success and people development, Trafford has spent the last 6 years leading 'full stack' enablement teams for high growth SaaS companies including Slack/Salesforce, LinkedIn and Asana, spanning onboarding, product enablement, sales tech & tools, GTM strategy & narratives, sales process & methodology, sales competencies, manager enablement, M&A, and marquee events such as offsites and SKOs. Underpinned by his commitment to DEI and human-first leadership, Trafford is driven to ensure people can truly thrive - at work, and in the world.

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09 October 2025 09:00 - 09:30

Crafting a vision for solo enablement success

Being a solo enabler can feel like carrying the weight of an entire function on your own. In this session, Trafford Judd shares his journey of navigating enablement as a team of one, including the challenges, misconceptions, and opportunities that come with it. From reframing limiting beliefs to inheriting responsibilities across enablement and RevOps, Trafford highlights how solo practitioners can build credibility, influence stakeholders, and craft a clear vision that drives impact. Attendees will walk away with practical insights, stories of resilience, and strategies to thrive in an environment where resources are limited but expectations are high.