The larger the sales organization, the harder enablement becomes: more segments, more regions, more stakeholders, more noise. For teams operating at enterprise scale, a great program is only half the battle - the real challenge is getting tens of thousands of sellers to adopt it consistently. In this session, two AWS enablement leaders share how they partner on strategy and activation to bring new sales behaviors, messaging, and workflows to a field organization numbering over 60,000. It’s a practical look at enablement that must operate more like product management and go-to-market planning than a traditional training function. Key takeaways include: - A repeatable model for moving from early pilot to global rollout - How to design enablement that cuts through noise and reaches every segment and region - Activation tactics that build momentum through champions, peer learning, and narrative “pull” - How to measure enablement success when programs span thousands of sellers - Lessons learned from scaling change across one of the largest revenue organizations in the world