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Peter
Mollins
VP, Marketing
Nooks
Peter Mollins is vice president of marketing at Nooks. With more than 20 years of B2B marketing experience in Europe and North America, Mollins has helped fast-growth companies like SetSail, KnowledgeTree, and Spreedly expand their revenue and market leadership. He has also led multiple SDR and sales organizations and headed the product marketing for the Borland portfolio at Micro Focus.
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29 January 2025 09:45 - 10:15
How to succeed in outbound dialing in 2025
Fast-growing companies know the secret to building pipeline: pick up the phone and dial. But the dialing environment has changed radically. AI now plays a central role in automating busywork to let reps focus on human-centered activities. So, how should your team approach dialing? The Nooks team analyzed millions of calls and spotted key learnings about outbound calling programs. We’ve seen what call-prep, openers, talk tracks, and other strategies turn your middle performing reps into top achievers. In this session, Peter Mollins, will discuss: - Data-backed recommendations about how top-performing outbound teams execute - How to build a call culture that reinforces your strategy – even when you’re not in the room - Data to help you manage effectively

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