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Michael
Burns
Chief Revenue Officer
vFairs
Michael is a senior leader with expertise in building, scaling and managing sales, marketing, customer success and client services organizations for both start-up and industry-leading companies.
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29 January 2025 10:30 - 11:15
Panel discussion: Balancing AI and human-led initiatives
As AI becomes an integral part of prospecting and outbound strategies, striking the right balance between automation and the human touch is more important than ever. In this dynamic panel discussion, industry leaders will explore how organizations can harmonize AI-driven efficiency with the creativity and empathy of human-led initiatives. Key topics to be discussed include: - When to rely on AI and when to prioritize human engagement in prospecting. - The role of emotional intelligence and relationship-building in an AI-enhanced workflow. - Challenges and opportunities in integrating AI while preserving authenticity. - Real-world examples of companies achieving the perfect balance.

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