Ken
Hoffman
Chief Revenue Officer
Lightbend
Kenn brings over two decades of experience in enterprise software sales, sales leadership, and new business development to the table. His expertise spans across software, strategic consulting, application development, eCommerce, social media, open source, and SaaS.
With a proven track record, Kenn excels in scaling VC or PE-backed start-ups and high-growth business units, consistently driving revenue from $10M to $100M. Notably, he has achieved two lucrative exits at FuseSource and Red Hat. Kenn is particularly skilled at building high-performing sales organizations, adeptly transforming PLG or small departmental deals into multi-million, multi-year relationships through a strategic land-and-expand enterprise sales approach.
Kenn's passion lies in delivering exceptional value to clients and partners. He is committed to empowering his teams to succeed in complex and competitive markets, reflecting his dedication to driving success in every facet of enterprise software sales.
29 January 2025 12:15 - 12:45
Fireside chat: Maximizing efficiency, revenue and growth with everyday AI tools
While AI offers transformative potential for prospecting, its adoption comes with unique challenges—from technical hurdles to team buy-in and data quality concerns. This session dives into the key obstacles businesses face when integrating AI into their prospecting strategies and provides practical solutions to overcome them.
Key takeaways include:
- Addressing common implementation challenges, such as data preparation and system integration.
- Strategies for overcoming resistance to change and fostering team alignment.
- Ensuring ethical AI usage and maintaining trust in automated prospecting workflows.
- Case studies of successful AI adoption journeys and lessons learned along the way.
Useful links
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Useful links