Sales enablement content has always been built with the rep in mind, but in an AI-driven world, that paradigm is shifting. As AI tools become essential copilots for AEs, enablement professionals must rethink how they design, structure, and deliver content. In this session, Thomas K. Cheriyan, VP of Sales Excellence at Odaseva, will share practical strategies and real-world examples of how to create content optimized for AI consumption first, with reps as the ultimate beneficiaries. You’ll learn how to structure enablement materials so they’re not just searchable, but usable by AI to deliver timely, contextual, and actionable insights directly into sellers’ workflows. Attendees will walk away with: - A framework for designing “AI-ready” content libraries - Best practices for enabling AEs to leverage AI for deal prep, messaging, and competitive positioning - Practical examples that demonstrate how this shift elevates both AI effectiveness and rep performance - The future of enablement content isn’t human or AI - it’s both. This session will equip you with the tools to make that future a reality.