Samantha builds and scales enablement functions that improve sales performance and drive measurable business impact. Over the past decade, she has built, evolved, and led enablement teams at high-growth technology companies from Series A through IPO, helping organisations navigate critical stages of growth and change. Her work focuses on improving readiness, accelerating productivity, and enabling teams to perform at their best. Operating at the intersection of strategy, execution, and change management, Samantha aligns GTM teams around the behaviours, skills, and operating rhythms needed to achieve revenue goals. She is particularly passionate about moving enablement beyond vanity metrics, helping organisations better understand its impact on culture, productivity, and revenue.