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Phil
Aaronson
Sales Methodology Principal
Intuit
Phil’s passion is all about people – helping them realise their potential is what drives him every day. While his mission is to support sales professionals in achieving their career aspirations, his broader goal is to innovate and redefine what’s possible in the enablement space. As an enablement leader, Phil draws inspiration from the sales leaders he partners with and his own field experience. He is committed to equipping teams with the skills, training, programs, communications, processes, knowledge, and tools they need to boost productivity and surpass their goals. With a deep-rooted passion for people and education, he strives to deliver a world-class enablement experience for both the field and his stakeholders. Over a 20-year career in sales and enablement, Phil has built and deployed global sales training and program curriculum grounded in clear learning objectives, frameworks, and processes. Looking ahead, he believes the future of enablement lies in embracing data-driven KPIs, rapid-development frameworks, scalability, and agility to enable go-to-market strategies. For Phil, the opportunity to be a true strategic partner in driving revenue growth – and to enjoy the journey along the way – is more exciting than ever.
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09 October 2025 12:30 - 13:15
Panel | Making AI stick: Driving adoption and change in enablement
Selecting the right AI solution is only half the battle - the real challenge lies in adoption. For enablement leaders, that means navigating resistance, proving value, and ensuring AI isn’t just another shiny tool that gathers dust. This panel will unpack the change management strategies that turn AI investments into lasting impact, exploring how to align stakeholders, set realistic expectations, and build confidence in AI-driven workflows. With perspectives from leaders who’ve piloted and scaled AI within revenue teams, the discussion will dive into what works (and what doesn’t) when introducing disruptive technology. Expect honest lessons on overcoming pushback, creating adoption playbooks, and measuring success in ways that resonate with both executives and end-users. Key takeaways: - How to evaluate AI tools with long-term adoption in mind - Change management tactics to reduce resistance and accelerate buy-in - Proven methods to track and demonstrate the impact of AI adoption