AI has given sales leaders a level of visibility into rep behavior that didn't exist a few years ago, every call, every deal stage, every day of activity. The assumption is that more visibility naturally means better coaching and sharper forecasting. In practice, that same granularity can tip into something reps experience as surveillance rather than support, and the fallout shows up as lower trust, gamed metrics, and the quiet departure of your best performers. This session offers a practical way to capture the real value of granular data without paying for it in morale and retention. Key takeaways: - A framework for distinguishing coaching visibility from surveillance - Why metric gaming is often a symptom of measurement design, not a rep problem - How to keep top performers who have other options from walking away