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Lydia

Smyth

Global Director - Revenue Enablement

Perk

Lydia brings over 10 years of experience across strategic enablement, leadership and organisational development, sales, performance coaching, and executive coaching. Her creative, high-challenge, high-support approach has shaped an extensive career in enablement, with a strong focus on driving both business and individual impact and creating the environments and habits that allow sales teams to thrive. Her fascination with human development and modern learning theory has also led her to pursue further study across organisational development, sales psychology, and behavioural science. This has been further strengthened through the study and consistent practice of executive, leadership, and life coaching, as well as improvisation for business.

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09 October 2025 11:00 - 11:45

Panel: What it really takes to change behavior with AI

Most enablement teams measure AI rollout success with a confidence survey, reps rate how comfortable they feel with the new tool, and that number gets reported upward as proof of success. It's an easy metric to collect, and an easy one to be misled by. Feeling confident and actually changing daily behavior are two different things, and this panel gets into the harder, more useful question, alongside the parallel decision every team faces about whether to buy an AI tool or build one internally. Expect a candid, multi-perspective discussion rather than a single playbook. Key takeaways: - Why confidence scores are a weak proxy for real adoption - What to measure instead to prove behavior has actually changed - How the decision to buy or build affects adoption in practice