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Lisa
Gutch
Senior Director, Revenue Enablement
Sage
Lisa drives growth and innovation for technology companies. Whether transforming Go to Market (GTM) strategy or amplifying enablement approaches to maximize sales effectiveness, her passion is leading cross-functional, mission-critical initiatives to achieve world-class results. Her leadership style is rooted in continuous improvement, seeking growth opportunities that benefit customers, colleagues, and the business as a whole. Lisa is known for impactful sales enablement programs that harness innovative technology and AI-based platforms to enhance skills, product knowledge, and industry expertise. As a trusted advisor to senior leadership, she instills confidence through a balanced blend of strategic and tactical approaches to business challenges.
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09 October 2025 12:30 - 13:15
Panel | Making AI stick: Driving adoption and change in enablement
Selecting the right AI solution is only half the battle - the real challenge lies in adoption. For enablement leaders, that means navigating resistance, proving value, and ensuring AI isn’t just another shiny tool that gathers dust. This panel will unpack the change management strategies that turn AI investments into lasting impact, exploring how to align stakeholders, set realistic expectations, and build confidence in AI-driven workflows. With perspectives from leaders who’ve piloted and scaled AI within revenue teams, the discussion will dive into what works (and what doesn’t) when introducing disruptive technology. Expect honest lessons on overcoming pushback, creating adoption playbooks, and measuring success in ways that resonate with both executives and end-users. Key takeaways: - How to evaluate AI tools with long-term adoption in mind - Change management tactics to reduce resistance and accelerate buy-in - Proven methods to track and demonstrate the impact of AI adoption