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Lauren

Hughes

VP of Revenue Effectiveness

Justworks

Lauren is an accomplished revenue operations leader with two decades of experience driving exponential growth and sustainable success across sales, customer success, account management, partnerships, and operations. She is adept at designing and executing data-centric go-to-market strategies, including forecasting, territory planning, account segmentation, and performance management. Recognised for assembling and guiding high-performing, specialised teams of RevTech professionals (GTM engineers), business intelligence experts, compensation strategists, and revenue growth program managers, Lauren excels at orchestrating large-scale organisational transformations with minimal disruption – aligning cross-functional stakeholders behind shared objectives and fostering a culture of continuous improvement. Renowned for delivering enduring results in both hyper-growth and mature environments, she is ready to take on new challenges and elevate operational excellence.

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09 October 2025 12:30 - 13:15

Panel | Making AI stick: Driving adoption and change in enablement

Selecting the right AI solution is only half the battle - the real challenge lies in adoption. For enablement leaders, that means navigating resistance, proving value, and ensuring AI isn’t just another shiny tool that gathers dust. This panel will unpack the change management strategies that turn AI investments into lasting impact, exploring how to align stakeholders, set realistic expectations, and build confidence in AI-driven workflows. With perspectives from leaders who’ve piloted and scaled AI within revenue teams, the discussion will dive into what works (and what doesn’t) when introducing disruptive technology. Expect honest lessons on overcoming pushback, creating adoption playbooks, and measuring success in ways that resonate with both executives and end-users. Key takeaways: - How to evaluate AI tools with long-term adoption in mind - Change management tactics to reduce resistance and accelerate buy-in - Proven methods to track and demonstrate the impact of AI adoption