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Karthi
Ratnam
Impact Driven Category Designer and CMO
GTM Buddy
Karthi is a marketing-driven business consultant focused on converting customer engagement and experience into tangible revenue. She is well-versed in cutting-edge and emerging technologies across multiple domains, with an established track record of working with board members, CXOs and business leaders across software product and service companies, venture capital, mobile telephony, financial services, F&B, customer care, co-working and eLearning. She has first-hand experience working with startups, SMEs, multinational companies and large corporates. Her achievements include meeting multi-million-dollar sales targets, rapidly growing sales pipelines and creating recurring revenue streams across multiple channels. As a CMO, Karthi maximises the impact of marketing spend by driving revenue growth quickly and demonstrating both quantitative and qualitative ROI. She is a strategist focused on execution who believes speed of delivery is essential to establishing market dominance.
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09 October 2025 09:30 - 10:00
Fireside chat: The future of enablement
AI has changed how reps learn, practise and sell faster than most enablement teams can redesign their programmes. So what does enablement look like two years from now? In this fireside chat, we look at where AI is actually earning its place in the enablement stack and where it is still hype. We also cover how the enablement leader's role is shifting from content creator to performance architect, and what teams should stop doing now to stay relevant. Come away with a clear view of which skills, metrics and investments will matter most as enablement moves from a support function to a revenue driver.