Impact Driven Category Designer and CMO
GTM Buddy
Karthi is a marketing-driven business consultant focused on converting customer engagement and experience into tangible revenue. She is well-versed in cutting-edge and emerging technologies across multiple domains, with an established track record of working with board members, CXOs and business leaders across software product and service companies, venture capital, mobile telephony, financial services, F&B, customer care, co-working and eLearning.
She has first-hand experience working with startups, SMEs, multinational companies and large corporates. Her achievements include meeting multi-million-dollar sales targets, rapidly growing sales pipelines and creating recurring revenue streams across multiple channels.
As a CMO, Karthi maximises the impact of marketing spend by driving revenue growth quickly and demonstrating both quantitative and qualitative ROI. She is a strategist focused on execution who believes speed of delivery is essential to establishing market dominance.