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Jonas
Master
VP of Sales Enablement
Rippling
Hi I’m Jonas Master, VP of Revenue Enablement at Rippling. I started my career in Sales, first as an AE, later as Head of Revenue managing a 150+ person sales org. While I loved the excitement, comradery and ownership of carrying a $25M+ number, I found that I was even more passionate about helping sellers develop new skills, hit new benchmarks and progress in their sales careers. That’s been the north star of an unforgettable 10+ year journey as an Enablement Leader at companies like LogMeIn, Acquia and Rippling where I’ve been lucky enough to build high-performing Enablement teams serving some of SaaS’ most ambitious Revenue Orgs.
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09 October 2025 10:00 - 10:45
Panel | How do we prepare enablement for a future shaped by AI?
AI is no longer just another tool in the tech stack - it’s reshaping how enablement drives productivity, personalisation, and performance across revenue teams. As expectations on enablement leaders grow, the challenge is no longer if AI will play a role, but how to embed it responsibly and strategically. This panel will explore what the rise of AI means for enablement’s mandate, from the skills practitioners need to master, to the organisational shifts required to truly unlock its value. Bringing together leaders in enablement, this discussion will cut through the hype and focus on what’s practical today and what’s coming tomorrow. Expect bold perspectives on balancing human expertise with machine intelligence, real-world examples of AI adoption in enablement, and candid advice on preparing teams for a future where AI is woven into every aspect of the revenue engine. Key takeaways: - The critical skills enablement leaders need to thrive in an AI-driven landscape - Practical strategies for integrating AI without losing the human touch - How to future-proof your enablement function for the next wave of technological change