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Emelie
Hurlbert
Field Enablement
OpenAI
Emelie leads Field Enablement at OpenAI, where she helps go-to-market teams advise organizations on how to adopt and apply AI in ways that are practical and impactful. Before OpenAI, she spent her time guiding GTM teams during GitLab’s first AI product launches and training tens of thousands of AWS field team members in communicating the value and risks around AI/ML. Her work is about simplifying complexity and driving clarity in a space that’s shifting daily — equipping teams at the brink of innovation with the skills and confidence to succeed when change is the only constant. When she isn’t helping teams get AI right, you’ll find her on a Hudson Valley hiking trail with her husband Chris and likely being outpaced by Ren, their Australian Shepherd, who (rightly) insists on leading the way.
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09 October 2025 10:00 - 10:45
Panel | How do we prepare enablement for a future shaped by AI?
AI is no longer just another tool in the tech stack - it’s reshaping how enablement drives productivity, personalisation, and performance across revenue teams. As expectations on enablement leaders grow, the challenge is no longer if AI will play a role, but how to embed it responsibly and strategically. This panel will explore what the rise of AI means for enablement’s mandate, from the skills practitioners need to master, to the organisational shifts required to truly unlock its value. Bringing together leaders in enablement, this discussion will cut through the hype and focus on what’s practical today and what’s coming tomorrow. Expect bold perspectives on balancing human expertise with machine intelligence, real-world examples of AI adoption in enablement, and candid advice on preparing teams for a future where AI is woven into every aspect of the revenue engine. Key takeaways: - The critical skills enablement leaders need to thrive in an AI-driven landscape - Practical strategies for integrating AI without losing the human touch - How to future-proof your enablement function for the next wave of technological change