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Colin
Kresse
Principal, Sales Enablement
Workday
Colin is a problem-solver at heart, with a track record of tackling challenges in environments ranging from war-torn societies to global sales teams. He believes that while a good partner helps solve today’s problems, a great partner builds the capabilities to overcome the challenges yet to come. As a sales representative, Colin achieved success in territories where it hadn’t been seen before, building trust, listening to customers, and delivering on his commitments. He deepened his business acumen while earning his MBA and winning multiple case competitions, carrying that expertise into executive sales roles and ultimately into sales enablement. Today, he applies the same mindset and drive to coaching, teaching, and developing programs that empower others to succeed.
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09 October 2025 10:00 - 10:45
Panel | How do we prepare enablement for a future shaped by AI?
AI is no longer just another tool in the tech stack - it’s reshaping how enablement drives productivity, personalisation, and performance across revenue teams. As expectations on enablement leaders grow, the challenge is no longer if AI will play a role, but how to embed it responsibly and strategically. This panel will explore what the rise of AI means for enablement’s mandate, from the skills practitioners need to master, to the organisational shifts required to truly unlock its value. Bringing together leaders in enablement, this discussion will cut through the hype and focus on what’s practical today and what’s coming tomorrow. Expect bold perspectives on balancing human expertise with machine intelligence, real-world examples of AI adoption in enablement, and candid advice on preparing teams for a future where AI is woven into every aspect of the revenue engine. Key takeaways: - The critical skills enablement leaders need to thrive in an AI-driven landscape - Practical strategies for integrating AI without losing the human touch - How to future-proof your enablement function for the next wave of technological change