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Charles
Martelli
VP of Enablement
Deel
Charles is a seasoned VP of Revenue Enablement with over 20 years of experience carrying a quota and empowering sales organizations to achieve peak performance. He specializes in building scalable enablement programs, optimizing complex Go-to-Market (GTM) processes, and leveraging cutting-edge AI in sales to drive revenue growth.
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09 October 2025 11:45 - 12:15
Enablement efficiency: An AI playbook for internal teams
Enablement teams often face the dual challenge of supporting a large sales force while managing increasing operational demands with limited resources. Manual tasks, data overload, and the constant need for scalable solutions can significantly hinder our own productivity. At Deel, we're transforming our internal enablement operations by strategically implementing various AI tools and processes. This session will share our practical playbook for how we're leveraging AI to streamline workflows, enhance content creation, and boost our team's output. Join Charles Martelli, VP of Enablement at Deel, as he shares real-world insights from implementing AI within a large enablement team to support a hyper-growth GTM organization. Attendees will learn: - Practical AI use cases for internal enablement tasks (e.g., automated content summarization, AI-assisted curriculum design, Slack workflows and automations, SOP creation, images and hype videos, and more). - Strategies for identifying high-impact AI opportunities within your own enablement function. - Best practices for piloting and integrating AI tools securely and effectively. - How to measure the ROI of AI adoption within your enablement team.