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Carol
Ferrara Zarb
Head of Global GTM Sales Enablement
Zoom
Carol is a visionary enablement leader with a proven record of transforming global revenue organizations, both large and small, in the technology sector. She is an expert in designing and executing scalable enablement strategies, leveraging AI and analytics to drive sales productivity, and developing talent frameworks. Carol is recognized for building high-performing teams, optimizing sales processes, and aligning cross-functional initiatives to accelerate business growth.
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09 October 2025 12:30 - 13:15
Panel | Making AI stick: Driving adoption and change in enablement
Selecting the right AI solution is only half the battle - the real challenge lies in adoption. For enablement leaders, that means navigating resistance, proving value, and ensuring AI isn’t just another shiny tool that gathers dust. This panel will unpack the change management strategies that turn AI investments into lasting impact, exploring how to align stakeholders, set realistic expectations, and build confidence in AI-driven workflows. With perspectives from leaders who’ve piloted and scaled AI within revenue teams, the discussion will dive into what works (and what doesn’t) when introducing disruptive technology. Expect honest lessons on overcoming pushback, creating adoption playbooks, and measuring success in ways that resonate with both executives and end-users. Key takeaways: - How to evaluate AI tools with long-term adoption in mind - Change management tactics to reduce resistance and accelerate buy-in - Proven methods to track and demonstrate the impact of AI adoption