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Barbara

Matuzonis

GTM AI & Strategic Facilitation Lead

FIS

Barbara is a skilled professional with 10+ years of experience in Go-to-Market, Marketing & Communications, Sales Enablement and Content Development. She has a proven track record in creating scalable solution and sales training programs, impactful product positioning and innovative customer marketing initiatives, enhancing team performance, product knowledge and fostering collaboration across cross-functional teams, while accelerating revenue growth. Barbara is originally from Brazil, fluent in Portuguese, English and with intermediate Spanish.

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09 October 2025 16:30 - 17:00

The secret weapon behind next-gen GTM strategies

This session will explore the transformative role of artificial intelligence in modern sales enablement and go-to-market (GTM) strategies. Attendees will gain insights into how AI streamlines sales processes, improves efficiency, and drives productivity through advanced tools. We will highlight real-world case studies showcasing AI-driven enhancements in customer engagement, market segmentation, and lead scoring. The discussion will also address how data-driven insights empower strategic decision-making and personalize outreach, illustrating AI’s impact on business growth and operational excellence.