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Alex
Rojas
Enablement Lead
Claroty
As an Enablement Lead at Claroty, Alex Rojas brings a strategic mindset to transforming global sales enablement. Formerly with Deloitte Consulting, he dedicated four years to optimizing operations and implementing automation strategies within hospital systems' mergers and acquisitions. His experience also includes a year supporting the Smart Factory Enablement Team, where he focused on partner enablement. With a master's degree in microbial biotechnology and a background working with biotech and medical device startups, Alex possesses a unique ability to quickly distill complex technical information into actionable insights. He applies this expertise to leverage AI and best practices, focusing on process automation and enhancing productivity to equip sales teams for success in the cybersecurity landscape.
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09 October 2025 14:15 - 14:45
AI in action: Choosing the right tools to transform global enablement
AI isn’t just the future of sales enablement - it’s already reshaping how we work today. In this session, Theresa McCluskey, Global Enablement Leader at Claroty, will share how to identify and apply the right AI tools to streamline workflows, personalize resources for global teams, and unlock high-impact coaching opportunities at scale. She’ll be joined by Alex Rojas, Enablement Lead at Claroty, who will share practical, real-world tips for integrating AI into daily enablement operations. Together, they’ll explore how to balance innovation with focus - avoiding the “shiny object” trap - while delivering localized, actionable content that equips sellers to focus on what matters most: building relationships and closing deals. Attendees will leave with proven frameworks, hands-on examples, and practical advice to make AI an everyday ally in their enablement strategy.